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Thursday 16 February 2012

Eyelash extensions become trend - LSU The Reveille

 photo courtesy of FADIL BERISHA
Miss Louisiana 2011, Page Pennock, poses with Donald Trump. Pennock got her eyelash extensions done to make it easier for her to prepare for pageants.

Students are not turning a blind eye to the new faux lash trend.



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With upcoming Mardi Gras festivities and other holidays, women are accenting their eyes with eyelash extensions.

Interdisciplinary studies senior Page Pennock competed in the 2011 Miss USA pageant at Planet Hollywood in Las Vegas, and she said eyelash extensions made it easier for her to prepare for hair and makeup.



"Whenever you win a title, you want to look nice and presentable wherever you go," Pennock said. "You don't want to look like you just woke out of bed."

When Pennock got her extensions done, several friends and family went along for the process, which includes gluing on faux lashes hair-by-hair onto a client's natural lashes.

"For pageants, you want to do anything you can to stand out," Pennock said. "Your eyes are automatically accented, and it draws people in more."

Pennock said the extensions are definitely worth the price, which can range from $10 to $97 at WINK in the Mall of Louisiana.

WINK is one of many businesses that specialize in eyelash extensions. As a salon addition store, WINK focuses on services that regular salons don't offer.

Latrice Pinkins, manager of WINK, said depending on the type of extension, the eyelash application process can take more than one hour and will last for six to eight weeks.

Celebrities like Kim Kardashian, Ashley Greene and Estelle have been spotted wearing eyelash extensions.

WINK opened in August 2011 and has become a popular beauty spot for University students.

"We get a lot of college students," Pinkins said. "For some people [eyelash extensions] is a trend. People get them when an event is coming up. Some come every three to four weeks."

Pinkins said eyelash extensions are growing in popularity, and people don't realize how extensions can open up their eyes. She said the eyelashes give a more full and dramatic look.

"I like that it gives you an automatic face lift at a fraction of the cost," Pinkins said.

WINK occasionally sees men come in with their girlfriends, and though Pinkins said they don't understand eyelash extensions at first, there's an influx of male customers who purchase eyelash extensions for their girlfriends for holidays, she said.

"Guys tend to like [extensions] once it's done," Pinkins said. "Then they start to appreciate it."

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Contact Raylea Barrow at rabarrow@lsureveille.com

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